Coinbase Wallet has a super simple, clean UI and user experience. It's a non-custodial app, so you control your security and private keys. Compared to competitors, it's user-friendly design wins hands-down. Coinbase Wallet is integrated directly with Coinbase custodial, which also makes it easy to swap and trade from fiat to crypto.

Coinbase is easy to use and well knowb. Because of it's size and reputation, I trust that trades are safe and my assets are secure. Coinbase has a number of assets available to trade.

Easy, intuitive user interface. Easy to deposit and withdraw funds. Significant investment in security. Relatively free of security issues compared to competitors.