I like using ClickDimensions because it integrates with Microsoft Dynamics which is our current CRM. I can connect my social media accounts and therefore not only track how my leads engage with my email content, but I can also track how they engage with our social content directly from their lead record in CRM. The views are incredibly useful if you know how to query them properly. With the audiences feature, we are able to dig into our CRM data to uncover richer audience and lead types to craft campaigns around. We then, use the A/B test feature to determine a winning strategy and tweak form there.

It's really straight forward to use and set up templates

The support team at Click Dimensions is great, they are speedy and offer some great advice. Their individual marketing tools are pretty easy to pick up and use.