I have used other reference management software in the past and strongly prefer EndNote. The ease of use is amazing, and I really like the Word plugin.

EndNote keeps me organized! Working in academia, I need to keep track of so many publications and EndNote makes it easy!

I like the ease of use with endnote. There is no long syncing periods like I found with other reference manager software. I like being able to organize my articles by type/project, it makes me much more organized and efficient in my writings (I write a lot of somewhat varied topic articles for work). I also love being able to search for articles within endnote and use it to search the web. Most articles pre-populate correctly. The smooth syncing with Microsoft word is extremely nice. I also like being able to search within my library of files.