The free version of the app is good for people who collect a lot of business cards from conference, but not enough to require a paid tool. I use this occasionally and am able to sync it with my email, etc.

Ability to quickly have information entered into a contact / CRM database without having to manually enter information. Allows sales people to focus their attention on the important things, like selling, and not on entering contact information onto their phone/CRM system

Easy integrated w/SalesForce and can use for personal contact