I like that it is innovative in the way it works with my contacts on storing them and accessing them. The app is really easy to use even for someone like me who has issues sometimes with technology. I really like how fast it is and how much more simplistic it makes things when doing business meeting and need to hand off contact info, the process is very smooth.

Ability to scan emails for 'signatures' to add to contacts

I like the ease of use for the app. In particular the scanning is very accurate and the connection process is very fast. Also, it's innovative technologies such as follow up and CRM export function, and address book sync makes it very easy to export connections in a variety of ways such as excel, your own phone book, etc.