Data from Charm, especially the machine learning-based ones. Prospector filters are also really useful if somebody wants to check brands manually

Charm has the most robust database of DTC ecommerce brands of any data provider I've evaluated, which is dozens. The depth of their data and intelligence as well as the refresh rate of this data is unmatched by any other provider.

Before Charm, I would never be able to know if a brand that I wanted to work with was a good fit. I can qualify who we reach out to better now that I have data on brands and I can easily filter out brands out of our ideal customer profile.