Charm alows us to segment D2C eCommerce brands in more useful ways for our top-of-funnel research and outreach. I'm loving the Spider Charts showing channel usage. It allows us to start conversations with brands on their terms and based on how they currently attack the market. Startup and on-boarding was easy and they have a library of quick tutorials to explain how to use the tool. My ADRs use it every day.

It's helped fill the gap that other eCommerce prospecting tools cannot do. Large database of brands and filters that help us determine who we want to focus on for prospecting.

Prospecter has been a valuable tool for sizing up our ideal customer profile.