Canva is a streamlined way for us to maintain brand consistency across multiple logos within our brand. It offers easy-to-update templates that adapt to ongoing social media changes and provides our network with a simple system to create both social assets and print materials.

If we met at a conference or in the street and you asked for my thoughts on Canva, I would tell you that I love the platform. Genuinely. For those of you older than 30, you may recall learning how to create and edit photos and videos using the major tools at the time. While those products were relatively affordable (at the time), it could be frustrating and time consuming to create marketing materials at scale. For small or medium sized business, time really does equal money. Fast-forward to 2025 and we have Canva, a tool that really has empowered and enabled businesses of all sizes to create and scale their marketing capaibilites. The feature-to-value ratio is crazy, and you're not locked into unfair and extortionate prices. It's 'fun' to use, has a huge range of apps to super-charge you're work, offers an insane range of stock multimedia, and now includes AI features to enhance your outputs or just make life easier. Tools I particularly like include magic resize, background remover, text extractor and more. And the best part is for MOST cases, I no longer need to swap between software. No more editing photos in one platform and (basic) videos in another. I can do so much in one place. Further, the brand kits enable us to take more 'control' on what colours and text our local teams can use, without enhibiting their creativity.

Simplicidade. Muito fácil encontrar os elementos que precisa dando ainda mais liberdade à criatividade.