As an agency, we're able to plan, budget, track and report on all of our clients' campaigns in Mediatool. The ability to jump between clients in the same tool allows us to be super efficient, and we've saved a lot of time in our process. It's especially useful to have one source of truth for all of the teams accessing the data and able to see campaign performance.

Except that Mediatool is a great end to end tool for media planning, one of the the things we liked the best with Mediatool is that it is very dynamic, e.g., we could easily customize Mediatool ourselves with a click to make sure our data structure and process where tailored to our needs. Now we finally have all media data gathered in one place (both planned and actualized) where all marketing teams cross markets can access the recent data and campaign performance. We are very satisfied with the powerful taxonomy and naming conventions functionality. Finally, our data is not a mess anymore and we can take better and right marketing decisions.

The best part is that it works. There are certain functionalities that different from excel which make it worth it