CallTrackingMetrics has excellent call-tracking capabilities. The customer support is great for our liking! I use CallTrackingMetrics almost every day and have been able to integrate it with a bunch of other platforms. Implementing the platform is not the easiest, but overall I am able to use it effectively.

The attribution functionality is good, particularly the dynamic ability.

The detailed call analytics gives us clear insights into which campaigns are driving calls and customer engagement. We can easily track ROI from marketing efforts. Call recording feature has been useful for training and quality control. So we can review calls to ensure customer service standards are met. Ease of Integration: CallTrackingMetrics works well with our CRM which is an Ease of Use option for our users as the frequency of Use is very high. With the use of Customizable Tracking Numbers, we were able to setup different phone numbers for different compaigns which made it easier to see whats working and not. Customer support was very good as we get answers for all the doubts help us resolve the incidents.