Option to track and report on first, last even weighted attribution / ability to save a filter and reuse it. its simple to use, quick and accurate. Be able to search via campaigns or accounts! very useful, I am a daily user.

Ease of use, customer service, ease of integration

The tool is powerful, composable (tailored exactly to how you structure your data in your CRM, across your channels and your general GTM) and is an absolute must for anyone who is interested in having measurable ABM campaign output tied to revenue. I don't know how we lived without it because the minute we opened access to the Sales and BDR teams to have access to account journeys and a unified view into account activity by Sales territory, they got extremely excited and said that Marketing just gave them a Cadillac to drive compared to what they had to work with in other organizations. The Marketing Decisions Engine inside CaliberMind is beyond powerful and serves as our go to for all performance reporting and MarOps excellence (data hygiene, structure and campaign data formatting).