There is a scaled royalty structure; if you have a good following and time to devote to constant updating and growth of your storefront, you earn larger royalties.

The ease of uploading a design or creating a new one on Cafepress is designed for even a true beginner. I don't have a design background but have still managed to make really professional looking designs.

I like that if I have an idea for a cute design for branded merchandise, I can get it out of my system and not get in debt buying wholesale and risk having bad results.