The fact that it actually gets prospects to respond.

Easy to setup and they give you templates to use.

More than anything it's the support team, led by the company owner Jake, that make this software such a useful resource. No matter how insignificant or unimportant my questions might have seemed, there was always someone who would respond, and offer to set up a guidance session to make sure that I wasn't left without the help I needed. The software in itself is awesome. Next-gen drip email campaign management, that automatically keeps an eye on potential clients' responses and movements across your site... What's not to like? It's like having a seat next to them as they surf your corner of the web.