Ability to get analytics on the usage of the content that has been uploaded to BuyerDeck. I get notifications in my email that helps me understand the engagement level of the customers that I am sharing content with. When a customer is heavily engaged it tells me that the the velocity of the sales cycle needs to be sped up and we should continue to engage with the customer heavily. Conversely, its great for qualification because if the customer is not engaged with the content then regardless of what they say on the phone call this is not an engaged customer.

I like the fact that they can add their stakeholders so I can get visibility on other important people involved and that I can see what exactly they looked at and for how long so you can understand what information is useful to them.

I like that I can upload content to one portal for my clients instead of sending an email bogged down with attachments. I also like that I can pick and choose what I send to each client and really craft the experience.