-ease of use (can enter naps, potty/diapering, food, medicine, activities, messages, etc.)
-helps parents feel connected to their children while away at work
-helps with communication between staff, families, and director having everything in one place (keeps great records of everything)
- ability to have staff clock in/out
-billing is easy to use (auto payments, reports for taxes, etc)
- brightwheel tech support quick, kind, and efficient
-brightwheel gets feedback from child care providers and implements things we'd like improved or added to the app
-cost reasonable
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