It's great to reach all your prospects from one place. You can message the prospects on Linkedin, Twitter, and Email. You get to see the Posts of your Prospects in One place and engage with them which increases your response rates to your campaigns and ultimately the conversions

I love the level of customization available for leads and campaigns while not sacrificing the intuitive interface.

It provides a convenient and easy-to-use front end for LinkedIn. It allows you to organize your LinkedIn data the way you want to see it. Managing your data through a CRM e.g., following leads, their posts and engaging with them is a boon, compared to native LinkedIn where it is a chore. Having everything in one place saves a lot of time and has helped my productivity. The convenience also encourages me to engage, as I do it as a matter of course Fantastic support