Ease of deployment. The package downloaded works very well (tested on different OS). Easy of usage. All on one dashboard, easily accessible with two clicks. The very clean design of the console helps a lot if you are starting from scratch. Self-explanatory menu and functions and good online documentation - I had no reason to contact support.

Optitune realy helps manage computers both locally and remotely. It makes it simple to see computer status, and remotely manage updates and solve problems.

Optitune has a great set of tools that any MSP starting out will need. Remote monitoring, Remote Desktop, user friendly customizable agent, remote script execution. They also have software sponsorship where they will give you 300 seats for a year for free if you just starting out.