They have lots of tools and guides that help you improve your branding. Some of this is with a paid subscription. I recommend pay monthly, and down grade after you get things setup.

Really quickly finds exposed personal info (while you're watching!) and removes it automatically, saving me hours of work and stress. The tool also consistently scans search sites that may recapture my details again, making sure I'm constantly being removed from these sites.

Product and platform are extremely easy to use, and clearly communicate status and progress being made. Well priced for the market and for all that they were able to do for me.