The ability to automatically ingest log files and Search Console data have been particularly helpful. Being able to define page type segments and create segments based on HTML snippets is another nice feature that has enabled more advanced analysis.

Being able to see the crawl data compared to the logfile data on our larger portals has been very helpful. The depth and filtering options really let us dig deep into the data to get actionable insights.

When managing thousands of URLs, a tool like Botify is a necessity. Botify immediately helped to identify duplicate content, thin content, crawl issues and allowed me to see areas of my site that were not being crawled. If you operate a large e-commerce site with multiple page types, Botify really is a must-have. Google Search Console can give you good data, but not enough to make actionable, data-driven decisions. Additionally, Botify has a very clean UI that I personally think is easier to navigate compared to other tools.