The best thing about Botify is how easy it is to use; I've used other crawl analyzers before (Screaming Frog), but Botify is clear, simple to use and yet powerful! The variety of different analysis functions it offers is more than I need as a content editor, so it's a great tool for use across functions and disciplines across the business. We have a technical SEO team who use Botify to alert them of potential problems with our website, and I use it to get large swathes of information, such as which of our 7500 blog posts have been correctly tagged with a translation tag via hreflang, or where SEO titles are not optimized for the target keyword, for example.

The customized SEO reports, and segmentation. Its log analyzer helps in finding helpful insights from a website and how Google is crawling the web pages of your domain.

There are a number of things to like about Botify, one of which is the analytics in-built with the platform. The different phases of search - indexing, crawling, rendering are all covered.