Overstory

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Overstory is an all-in-one first party measurment platform that provides a single source of truth for all marketing performance. By using Multi-Touch Attribution, Incrementality Modeling & Matched Market Testing, marketers now can have the confidence to make changes to their plans and budgets that will drive actual business results. Overstory is a composable solution allowing you to build your custom suite and only pay for what you need, when you need it. Overstory's core features; Business Results - Track your custom business metrics, marketing investments & performance to goals. Multi-Touch Attribution - Deterministic, windowless attribution model that can be customized with up to fifteen of your businesses KPIs and provides marketers with complete customer & user analytics. Incrementality Modeling - Analyze every media & marketing channel to understand the total business incremental ROI (iROI). Overstory provides users with full transparency with observable features, weights, impact-horizons. Matched-Market Testing - Easily set-up, run and measure multiple tests to see the precise lift of any marketing channel, campaign or tactic. First-Party Algorithms - Automate optimization to incrementality using AI on Google and Facebook. Utilize all of your first party data to see dramatic improvements in your media efficiency. Betas & Expertise - Be the first to have access to complete budget scenario planning, budget optimization forecasting and custom audience tools. Benefit from our data science and analytical leads who provide seamless onboarding and world-class analysis.