Blueconic has a great platform for easy html/css input, easy to use/understand segments, and their documentation online is full of depth and knowledge. Best of all: makes scaling easy.

We like best that we can capture data and learn more about our fans and customers. Also, we love all the integrations that blueconic provides. the one we use most often is mailchimp. This allows us to import data about consumers and send them emails with certain properties. Also, this allows us to collect data, which can help from an advertising standpoint in both sales and paid digital advertising. Blueconic allows us to learn so much. We also use blueconic on our websites to serve messages via marketing tools in a variety of ways. We use the lightbox, toasters and notification bars on all of our websites to tell customers about sales, important information or to sign up for emails. Also, we use it on our websites for content takeover.

From a Customer Data Platform perspective, BlueConic does a great job of unifying customer profiles for segmentation and gives the ability to create a 360 degree view of both current clients/customers and prospects within one single view. Being able to access a 360 degree view of my target clients and prospects helps me to better message offers.