BlueConic is a CDP which is easy to use for a marketeer to personalize the online journey of your users. Dialogues can be put up without a lot of techical knowledge. There are a lot of out of the box connections that can be used to connect other systems in your tech stack with BlueConic. The BlueConic team is also very accessible. They use their expertise to help you build your usecases. We also had a great experience in co-creating new features, which weren't possible before. They really think with you.

It has a lot of useful features: flexibility in the definition of new properties and segments, connectors for external systems to inject/share data (social media, data warehouses, marketing platforms, ...), easy and straightforward installation both on websites and apps, great support (fast, committed and helpful), the "AI workbench" section offers the possibility to run scripts to calculate new complex metrics or to apply AI algorithms. Users management is simple and very flexible, offering very detailed access levels to resources (especially the access to personal information is carefully managed). Overall, it has all the features you would expect in a CDP for big enterprises (managing it in a proper way and exploiting all its capabilities requires dedicated resources).

You pay for the features you need and not for all the bells and whsitles. It is also an easy and intuitive platform. The onboardign process has been quite smooth. Jeff and his team have gone above and beyond to make sure we get the most of the platform and that it answers our business needs and that we can measure incrmental success and ROI to the business.