Blueconic allows to easily create insights that can immediately be used as triggers for actions (both inside the platform as in connected platforms through the connectors).

Very understandable UI, possibility to connect with in essention all systems, fully in control of data modelling with AI Workbench.

- Support and Product teams are consistently responsive and helpful - Exceptional segmentation capabilities - Strong suite of martech connections to a large catalog of partners. Fairly easy to spin up custom connections with FTP, API, AWS or drive, etc. - Ability to join many customer data sources and timestamp key lifecycle events - Listeners and Dialogue feature enables interactive experiences that tie cleanly to 1P data - Easy to create new properties and give them appropriate settings - Writing custom fields with a simple builder or SQL queries - Python skillset can enable advanced analysis capabilities in the AI workbench - Basic dashboards can pull quick segment insights, although there's a lot of opportunity for growth here