1. BrainCloud offers an extensive library of cloud-based APIs to help developers quickly build and deploy applications. 2. It provides various features such as authentication, user management, analytics, and social integration. 3. It is fast, reliable, and secure with its data management solutions. 4. BrainCloud includes a comprehensive suite of tools to make designing and developing applications easier and faster. 5. BrainCloud provides flexibility and scalability, allowing developers to scale their applications with minimal effort quickly.

User friendly and I am able to help colleagues who don't have much experience with the software

Different native libraries, design portal to play with for building solutions and working through advanced services.