Ease of use. I've tried setting up stores at many other sites and this was by far the easiest. You don't need to know coding, or add a lot of extensive information about the products. . You add the product information such as price, a picture and it's ready to go to the store. Nothing else is needed! I also love that you can link your Paypal information so that payment is not an issue.

Obviously I like the free plan, letting me to sell my paintings for free! It's a slim, fast and efficent ecommerce website for artists, it's simple, clean design and very easy to use, to add products and customize the interface.