What’ve got my attention most was that Beetle Eye is a cohesive email marketing platform with CRM functionalities. Since the integration with Beetle Eye, all my data from the lead generation sources such as web forms, lead lists, and sales transactions have become structured and unified. One of my favorite features of Beetle Eye is the advanced lead tracking. It helps me to figure out what’s the most common customer journey. As a result, I can take the advantage of the built-in dynamic lists feature that automatically builds lead lists based on my criteria.