I don't have much experience in creating advertisements and a program like BannerBoo is my chance to create something interesting. Having a concept and an idea of what an advertising banner should look like, it can be done in a simple and fun way, and while advertising is a big topic, working with BannerBoo is like fun. If you are looking for an easy-to-use, intuitive solution then this is the software for you. I hope that it will have more and more functions and with time, the only limitation will be the user's imagination.

Ease of use is the main thing for me as I am a novice in design. Having a wide range of templates to choose gives me a base to start.

Easy to create HTML banners. Finally! I didn't like how other tools like GWD are a little bit overwhelming.