The ability to make animated HTML banners (of course!). I wouldn't have the patience to learn to do this with code so it's a fantastic way for non-coders to get great results without having to learn HTML and CSS. It has lots of great templates to start from, and a clean, simple UI.
I Like the ease of use totally user-friendly with the power and features to make it one of the top-level Banner creation tools we have used. We are in Love!!1
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