It just stands out in what it does, provides such clear insights about Analytics and advertising if you are looking to make a career in this field or even if you just want to use advertising and analytics to grow in your line of work. With a such large number of resources available at your disperse to grow into what you want to learn, it is going to help you gain knowledge, and become wiser if you are interested which will go a long way in your career. It's a fun new way where everything is explained in a podcast where you feel like you are a part of the conversation which helps you gain a better understanding of the subjects.

Works on any device and platform, hence are easy to integrate and use. The API and SDKs are simple and intuitive to understand . Gives a lot of information and data about how much time a user is interacting with the system, locations etc. Provides data about customer engagements which is a good thing.

The ease to use is the best part of this.