I like that you can almost do anything that you can currently do on a website, if feels like you building a real website. I also like that you have all the tools you need such as images, icons, shapes you can basically design and prototype all in one place which makes it so much easier for me.

It is easy to produce high fidelity prototype. Ease of flow . Easy to create mock ups, prototypes and allows typography, photo imports, changing is quite easy.

Axure helps to create high fidelity polished prototypes very easily. Axure allows easy image imports, easy typography changing