I love that Axure realistically simulates web and mobile interactions. I have never found another tool that is as comprehensive.

I like that you are able to create a high functioning, almost real website. There is a ton of functionality and endless things you can do with Axure. It takes a while to figure out how to do things, but once you get into a habit and repetition it gets easier.

The best part of axure is that they are continuously updating their product to try and keep up with tech trends