Axure is very powerful, and as such, it allows to create highly interactive mockups, not just static UI wireframes. You can simulate any web mechanic, with most of the transitions and effects built it, and for the most innovative ones, you can actually define them on your own. Next time you need to use the custom effect you created, you use the previous template and don't start from scratch. For me, it's first used as a "scrapbook", since I can gather inspiration with notes with ease inside Axure. At the second stage, I am creating static wireframes for responsive products. I can then add flows and interactions between elements, simulating transitions, adding any pop-up, widget, etc. uniting things into larger and larger elements and adding multiple layers with ease

If you are new to interface design this program will allow you to turn out Whatever you’re mind can come up with. Within reason. You will not be creating after effects like animations. But you will be able to design some amazing interfaces in no time at all.

Robust logic and variables allows for in depth interactions in prototyping