I love the ability to create symbols and a style sheet for items within the program. I also like that Axure is working with other developers for integrations for added functionality to the tool. The ability to link between screens for prototyping is seamless, and the ability to create dynamic panels with wireframes makes Axure one of the more extensive prototyping tools available.

We can create a prototype with data fields unlike other tools (Balsamiq, sketch, Adobe). It is very easy to create interactions and define conditions when to navigate to which screen. The screens look very fine and polished using Axure (looks like a real application). Axure has wide set of options to create an interface which you can use. It is very easy to share to public using this tool. Converting the prototype/screens into html is a bonus.

The best thing about axure is that it can customise actions with simple formula counting. Also, the interface is easy to pickup, one of the best things is that can copy and paste directly. and layers matter to a lot of situations which is really helpful.