Easy of use. Support from the company and the developer community. Rapid database development, easy deployment for non-programmers.

Abstraction of the database and related complexity of serving data. Fast form design based on the business object. Automatic consistency checking and updating - change the name of an attribute and the system updates EVERY reference to it for you. Means naming mistakes can be fixed at any time with no development impact. REST API calls have been added recently and has enabled significantly improved access to external data and a reduced need for internal reference data. Active community and forum with members available round the world. Community has active user group meetings and semi annual conferences. Tool allows the user to worry less about the technical aspects of how things are done, and focus on the business needs and the user experience. Having looked at other platforms such as Wavemaker, the level of technical complexity that I have to deal with is minimal.

One of AwareIM's biggest strengths is that it lets you concentrate on the business rules and how the application should work. AwareIM manages the DB and all changes and relationships for you. There is a bit of a learning curve in the beginning but once you understand how AwareIM works you can develop applications rather quickly. AwareIM also lets you fully customizes forms, queries and what they call Visual Perspectives with HTML and CSS to get the exact look you like. AwareIM lets you connect to any ISP for sending and receiving emails. Built in Calendars and scheduling feature. Graph support. AwareIM uses the latest Kendo UI from Intelerik for great looking forms and grids. AwareIM lets you add Java Script Plug-In's in case there is something you need to do that AwareIM on its own cannot handle. AwareIM supports. RESTful API as well as geo tags for Google maps. AwareIM is a great tool and I am glad I found it!