The power to 3D model quickly. It is a extremely robust and stable platform for huge polygon counts. It exports to almost every other platform of your choice.

The interface is really easy to use. Maybe more intuitive than other programs. I have never seen a company who puts so much attention to customer support and actually address each and every issue users raise. I have never seen a company who actually answers the phone, allows you to converse with an actual tech/sales team live member, and spend the time with persistence and dedication to assist you with anything you can think of.

Efficient and seamless sync with VRay as well as ability to downsave, which seems to be missing in most other software. Most often I used parametric subdivision and parametric generation and then further the ease by which I can just 3D print the models definitely saved me a lot of time during submission deadline time crunches. The augmented reality feature gives a very accurate depiction of the space and takes the design to the next level.