Its simple, dynamic and integrated in a UI that makes sense.

Attio impressed us in our first days of use with its intuitive and highly customizable interface. Speed also. It’s evident that Attio was designed with flexibility and usability in mind. Chrome Extension is working very well. So far so good!

I signed up for Attio early when it first launched, a couple of years ago. I didn't like it then and stopped short of subscribing. However, in 2024, after testing several other CRMs, I find Attio to be the most flexible and user-friendly tool. I appreciate the ability to define categories for the things I track (e.g. deals, people, organizations) and how easy it is to build different pipelines. The app experience is less clunky compared to other CRMs I have tested (Salesforce, Pipedrive), and the reporting feature is much easier to set up than some other contenders (folk.app).