AssetMule has helped us create personalized sales assets that incorporate interactive components like demos and videos directly into them. With AssetMule we've got the ability to create traceable templates that can be personalized and reused. The platform makes it easy to keep them on brand and incorporate predefined snippets into them. When you get that first email saying that someone's viewed your link it gives you a lot more confidence in what you're sending out. Compared to attaching a static PDF of a deck or whatever, it just feels like a more natural way to share a bunch of info with a prospect after a sales call.