Aprimo has enabled us to begin creating one source of truth for all of our assets. The system also works as a project management tool, so we have both our content library, which integrates with our other systems and our project management tools in one system. Aprimo has allowed us to have one source where all of our different departments are able to access assets, instead of having assets saved on individual desktops or filing systems, and allows us to better track both updated versions of assets and different variations of assets. Searching and finding assets has also been improved. Aprimo also allows us to record needed and customizable metadata, especially important data such as image use rights and restrictions. Customer support has also been great.

- onboarding process is extremely detailed and thorough. They really want to set you up for success. - front-end interface is easy to use. Not much training required for users to begin finding assets. The UX is intuitive for the most part. - flexible, allowing you to customize to your particular needs. - allows you to use your own branded images, fonts, colors, etc.

Aprimo is perhaps the most-loved system in our tech stack. Users praise the intuitive interface and ease of use. We have extensively reconfigured Aprimo to support our business, and have been impressed by the power and flexibility of the product. We have around six hundred users in the system, and something like three million assets, some of which are absurdly large. We have integrated Aprimo with our PIM, and have other integrations which deliver images to our customers automatically. Aprimo is a core part of doing business for us.