The Asset studio provides a wonderfully power interface for experienced users while the Spaces UI is fantastic for less experienced users.

After using other CMS (or DAM) platforms, including wordpress and hubspot, and I felt like Aprimo is more user-friendly and easier to collaborate cross-departmenally (event for those who are not as "tech-savy" - after a short tutorial, they were able to use it without much problem). I found it to be quite robust - I especially appreciate the template building ease, as compared to some clunky CMS/DAM/brand management software I've used.

Workflows are easy to create and implement. Aprimo also provides integration to other platforms making business processes seamless. Our team utilizes Aprimo every single day and use it as our single source of truth for our materials. I have access to my CRM to assist with any issues I encouter. He is willing to jump on a call at a moments notice to help address my issues/concerns.