Aprimo does exactly what we need it for, not only through functionality but through the colleagues we deal with. The service is exceptional, any improvements are managed with our contacts and we'd be lost without their input.

Aprimo is super easy to use and very customizable.

Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.