What separates Aprimo is the ability to focus on the user's experience. Aprimo is always looking for ways to adjust its platform so that it benefits the customer. Being one of the most valuable platforms in the DAM space, Aprimo has made it simple to use and simply integrate with other platforms.

The findability of assets within Aprimo's DAM solution is unmatched. The AI and meta tagging capabilities make it so easy for any team to quickly locate the files needed for projects. The DAM solution has made it so much easier for our clients to manage and find assets. The superior meta tagging and AI capabilities have greatly improved workflows and saves time.

The thing I like the most is the categorization between activities projects and task. The possibility to track e2e content and library browsing.