It makes it easy to allow your customers/prospects to setup appointments with you in an automated fashion on your website and integrates in with Infusionsoft for advanced segmentation and automation.

Set it and forget it kind of product. I really like that I can create multiple appointment core types to coincide with the different company calendars that I need to coordinate. The "check my schedule" feature is great for avoiding duplicate bookings.

I love that you can create booking links for different people and for different activities. I love that an automatic email is sent to the clients.