It is great for outsmarting competitors! This provides access to more premium advertisers, which leads to better rates for ad inventory overall!

The things I like about Monetize with Google AdX are: -> App Monetization -> Mobile Advertising -> Allows management of which ADs to run -> Higher Revenue options

I like Google AdX because of its optimized dynamic flooring setup and Google's open bidding; our ad-revenue increased by 30%. So AdX provides much higher revenue options compared to other competitors.