It automates the process of having to go through search engine result pages (serps) to discover related keywords and questions for search queries. It makes structuring content for SEO and discovering new content ideas very easy.

Helps you find questions related to any search queries/topics

I always add FAQs in every content I publish, and the answerthepublic.com helps you get all the relevant questions people ask about a particular topic. Add and answer those questions, and you'll win some featured snippets in search results. Simple recipe!