It help businesses plan and execute their local marketing campaigns, following practices informed by in-depth research.

SproutLoud takes a Client-first approach to everything they do. They listen to Client feedback and incorporate Client feedback directly into their product planning and product development. Specifically, I worked closely as part of their Client Advisory Council, to provide direct feedback that shaped their Data Triggered Marketing product, and our brand was the first adopter of this product. This product allowed our brand to seamlessly integrate our CRM system to automate direct mail and email campaigns to end-consumers on behalf of the Franchisee. All the Franchisee needed to do was log in to opt-in to the program and SproutLoud automation took care of the rest. We were able to automate time-sensitive messages to consumers based on the data points that changed in our CRM on a daily basis. It was a game-changer for both us at the Brand level, and Franchisees who do not have time to manage their data and communication strategies. The automation did this all for us, hands-free, keeping the strategy centralized at corporate, allowing us to scale the execution locally. There were many other aspects of SproutLoud that were leveraged for our Franchise, but that really stood out as the best. I should note, for transparency, that I have since moved on to another company, and so this is what I remember that I liked best at the time I was with the company that was using SproutLoud to centralize and automate Franchisee local marketing. I have very fond memories of working with SproutLoud, and especially the Customer Advisory Council meeting in Florida on the beach…I don’t think I’ve had that nice of hotel accommodations for a business function since then!

When our brand first engaged with SproutLoud, as a company, we were really trying to figure out what our strategy should be at the local level and how we could scalably execute it. That led us to SproutLoud. SproutLoud is not just a vendor for us, they are a real partner when it comes to our local marketing strategy. Over the years they’ve helped us build a program that we are proud of and not only made recommendations on tactics and programs for our dealers and contractors but helped us execute those programs. This is evident as we’ve seen an increase in overall engagement with our B2B partners since we launched the SproutLoud platform in 2018. As a company, we wanted to shift dealer marketing focus from more traditional tactics (such as promotional items and traditional media advertising) to digital. SproutLoud has helped us do this by offering turnkey digital programs with co-pay so a dealer’s co-op applies immediately during order placement meaning dealers are only paying their portion out When our brand first engaged with SproutLoud, as a company, we were really trying to figure out what our strategy should be at the local level and how we could scalably execute it. Insert SproutLoud! SproutLoud allows for a one-stop show for all marketing tactics and network users. Our Brand works with both dealers and contractors but in very different ways. SproutLoud allows us to offer different programs to these groups based on their budgets and goals, all within an easy-to-access admin account. SproutLoud also has an outreach program that they call Parter Ignite. This program was designed to increase partner participation and was a huge part of our success. This program helped dealers and contractors with the transition to a new platform and provided consultative recommendations for our network to help drive adoption. Overall we are so pleased to be working with SproutLoud and look forward to the future.