The interviews that Anova conducts with my prospects and clients allows me to correct sales deficienies on my team. I have done win loss in my past life in software sales but it was conducted internally and not anywhere near as thorough and targeted. Anova's interviewers are the best in the business. As a business owner, my time is valuable and working with Anova allows me to work on my core business - they are full service and extremely professional. They've been doing win/loss for years so they are able to give me great direction on how best to improve my revenue. They keep me disciplined.

Ability to dive deeper into prospect / customer (based on our interviewers' notes) when needed (which isn't all the time) White glove service from our program manager We were able to outsource logistics such as outreach, coordination, and spend more time dissecting insights

Using Anova services helped us understand better what customers are looking for and why we are winning/losing