Super EZ to take any set of Images I want, drop them into Animoto and create a stunning video clip! It's super customizable too: I can change the music, the speed, the layout - and as often as I want until I get exactly the right fit for the purpose. (can't do that with a videographer, affordably.
It's great for client DEMOs, 'explainers, or even just flight-testing a few ideas! I fact, simply creating a few helps create even more ideas about the message or experience you are trying to create. Visuals are key these days to taking a vision in your own head and transferring it accurately to your audience.
Since it's a creative tool there are many more uses for it. I keep it on my iPad and create during long plane rides and testfly new concepts or AMTRAK trips to make a few client DEMOs on the fly for those "just in case" back-up ideas. I use it during meetings to help clients visualize for themselves what they are trying to convey too. It's a tremendously empowering tool.
HI
Howard I.
Marketing Director at Delray Acura / Hyundai / Genesis
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