It allows for many different ways to optimize your sales on Amazon

AMZ.one is my favourite tool right now: it's very intuitive to use and the graphical user interface designers have done an excellent job of presenting all the data in a very accessible format. I use this tool every single day - it beats tracking things on spreadsheets.

I like the many aspects of the product from the keyword tracking and handy graphs and keyword research tools. One of the most handy features is the super urls where you can also add your Amazon associates ID. Such a useful tool!