User interface is simple and intuitive implementation was straightforward Helpful support personnel License was better than Oracle integration into other Windows apps was simpler

Highly scalable and able to handle millions of users with ease which makes it suitable for both small-scale and enterprise-grade applications. Built-in authentication features like MFA, account recovery, and password policy enforcement, tend to be an all-in-one place. Customisation of authentication flows using AWS Lambda triggers makes it easy to accommodate different use cases. Integration with AWS services by native provides a seamless end-to-end solution as it lies under the AWS ecosystem. Cross-platform SDKs available for Web, Mobile(Android, iOS), and RESTful APIs simplified the implementation. Supports integration for third-party identity providers.

I like AWS Lambda and API gateway services the most.